Recently I’ve been blogging a lot more regularly on this site. It’s been an interesting experience considering I had almost left it alone for many months but with updating my sites design and wanting to log my experience updating my church’s website. At the same time, I’ve continued writing for ChurchMag (there are some great posts coming if I do say so myself), journaling and writing about photography (even if I am thinking of bring that content here too).
The Benefits of Regular Blogging
This content has varied a lot. Some of it has been quick and snappy post, some have been long and more thought through and some have even had videos in. But in doing so it has helped me
- gain clarity on what I’m doing
- boost the visit to this site (Almost doubled, not from a lot but still significant)
- explored some topics that I haven’t for a while
- gained more energy for what I’m doing.
These are pretty well known benefits from journaling, writing and blogging in general so it’s not too surprising. In fact if you are a blogging, I’m sure you can relate to some of them.
Obviously, keeping a high blogging output rate in the long run can be a real challenge but it was great to have a few sprints of content creation (I’ve found it a bit more difficult of late though.) However, as I stated, I have found it very useful.
The Downsides of Regular Blogging
The biggest downside that can come from regular blogging is distraction from hard work. Sometimes I find that “blogging” and “creating content” can be a good mental excuse for doing work that pushes the needle forward. Sure, blogging can really help people, that post may change someone’s life (it happens) and it can be a really important part of your marketing scheme but for a creative person, it can stop you from pushing the needle forwards with an activity that will lead to real progress. This could be something like cold contacting rather than content marketing, spending time with God rather than thinking about him, or just working on a project.
I’m not saying they are mutually exclusive, that you can have the benefits of blogging with work that pushes the needle forward, but I’m trying to be wary of bright shiny things which take my attention away for doing hard work.